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Futuro Houses

FUTURO HOUSES

There are some things that will never go out of fashion, and one of them is Space Age design and its futuristic thang. We can’t be sure if it comes from the future, the past or from Mars, but either way it is a visual experience that transports us to another reality and opens the doors to distinct ways of living. The prefabricated “Futuro House” by Finnish architect Matti Suuronen was conceived as a holiday home or a “portable” ski cabin because of its heat efficiency and insulation. Easy to transport and assemble in almost any landscape, only 100 Futuro Houses were built between the 1960s and 1970s. But what happened to them, where are they and is there life on other planets? For the moment you can live in a Futuro House on Planet Earth, without having aliens as neighbours.

A design identifiable with both the future and the past.

A lightweight structure made of fibreglass-reinforced polyester plastic. Four adaptable stilt legs with a 20-degree incline to help it bed down in difficult terrain. Add all these together and you get a house that is so light that it could be airlifted into place by helicopter. It was easy to assemble, adaptable to all types of terrain, removing the need for grading and excavation before relocation, and furnished with a specially created design. 50 m 2 in an open floor plan with living room, dining room, kitchen, bathroom and private bedroom. You may wonder where you can find this perfect refuge for your mountain getaway: Well, of the almost 100 designed by the Finn, onlu half remain, spread out across the world in the U.S.A, Australia, France, Finland and Denmark. Of course, if you want one, you’ll have to drop some serious cash because they’re highly-prized and are considered la crème de la crème of Space Age architecture. Models 001 and 002 are displayed in Museum Boijmans Van Beuningen in Rotterdam and the WeeGee Exhibition Centre in Espoo (Finland).

In 1968, Kubrick’s classic movie “2001: A Space Odyssey” was released and it was no coincidence that in the same year the Futuro Corporation began production. A year later, Neil Armstrong set foot on the moon. The Futuro Houses represented science fiction iconography brought to life. The future was already here. The houses quickly became popular and participated in the Lüdenscheid exhibition (Germany) in 1971, together with other “Houses of the Future” such as the Rondo House (1960) by Casoni + Casoni or the Six-Shell Bubble House (1964) by Jean-Benjamin Maneval.

Futuro Houses have appeared on all kinds of merchandising: album covers (“Fine Line” by Harry Styles emulates the inside of a Futuro) comic strips such as Bill Griffith’s “Zippy The Pinhead” or brand advertisements for clothing brands such as Diesel’s 2010 ad that read: “We’re with stupid” while an Indian stalked the “Futuro” from the outside with a bow.

Suuronen thought it was an ideal solution to the housing shortages of the time due to its low production cost and adaptability. I still can’t believe why these amazingly cool houses didn’t capture people’s imagination. Production ended in 1973 when the price of plastic went through the roof due to the oil crisis, making them far too to expensive to manufacture and buy. The story continued in Ibiza’s love affair with the 70s, with the construction of two “UFO Houses” very similar to Suuronen’s. The constructor was called Antonio Noguera Marí and his great-niece is Ángeles Blanes Noguera – also known on the island as DJ Lost Angeles (one of Concept’s friends and a long-time collaborator with Rock Nights). Ángeles told us that her great uncle was quite the character who built two flying saucer houses in the late 70s in Cala Martina, Santa Eulalia. A couple from Murcia bought one of them and spent their summers there with their daughter.

There is no trace of them anymore as they were demolished in the late 80s, but who knows, maybe in Concept we’ll come up with something similar.

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Entrevista Adrián Rodríguez

INTERVIEW ADRIÁN RODRÍGUEZ – SUEÑOS DE LIBERTAD

“WE KEEP DREAMING OF FREEDOM”

 

After two lost years and a pandemic which has brought the music industry to its knees, Sueños de Libertad festival celebrates its fifth edition this year, rising like a phoenix from the ashes. With headliners by Love of Lesbian and Muchachito, among many others, we are delighted to say that live music is back.

1. After a global pandemic and an unprecedented hiatus in the music industry, what challenges have you faced in resurrecting Sueños de Libertad?

Pfff, it’s been really complicated. Without thinking too much about the answer, it’s been the most difficult edition to organise. Empathy and common sense have flown out of the window and we are still in the midst of a health and emotional crisis that is leaving its mark on everything and everyone. However, nobody can take away our passion and desire.

2. Live music is always welcome on the island, but like always, there is a lack of musical projects. What do you think the reason is?

There is still a long way to go. We started doing concerts in 2011, and little by little, we have won over the island residents. However, it is a marathon, not a sprint and you have to be patient. The key is understanding people, but without institutional or brand support, the mission is almost impossible.

3. Sueños de Libertad was born in 2015, and has brought the best artists on the Spanish music scene: Leiva, Amaral, Juanito Makande, M Clan… What artist or band couldn’t come but you’d love to have performed?

Well, to be honest, Sueños de Libertad has featured artists that ten years ago were impossible to bring, but if there is one thing that hurt (a lot) it was not being able to
bring Chris Cornell for the 2018 edition. The idea was for an acoustic concert, on the Baluarte de Santa Lucia in Ibiza, for the first day of the festival, but this particular dream didn’t come true, unfortunately. I got the idea for the concert from seeing Temple of the Dog (with Chris on vocals) and Fantastic Negrito as support play live at Madison Square Garden in New York for the 25th anniversary of their self-titled album.”

4. Sueños de libertad seems almost premonitory… What’s the story behind the name?

In 2014, when I closed El Sitio after two wonderful years with artists likeCoque Malla, Juan Perro, Depedro, Xoel López, Burning and Zahara… I was very stressed and anxious (you can probably say the same for me now). I was living in Madrid at the time and while I was reading a book in a bar, in one of the paragraphs, the main character talked about dreaming of freedom (sueños de libertad). At that moment I felt the same need for freedom and to feel the magic of music again, hence the name. Right now, Sueños de Libertad fits perfectly… unfortunately, we are still dreaming about it.

 

5. Looking at Sueños de Libertad posters from previous years, it is noticeable that it caters for a variety of tastes. Is this a tactic to reach a wider audience or is it born of necessity?

 

I’ll never tire of repeating that Ibiza is the most complicated place in Spain to organise concerts or cultural events. There is still a lot to learn and understand, and that’s where we are. You only have to look back to see which world-class artists have failed on the island. You have to go little by little, with patience, studying every corner of the island and its people. Ibiza is special, for better or worse. We´ll keep going and continue to fight. Sueños de Libertad still has a lot to say, and I trust that time is on our
side.

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Fill me hard

FILL ME HARD

In 1866, a 16-year-old kid from Tennessee named Jack Daniel founded one of the most famous whiskey distilleries in the world. Today, more than a century later, it is one of the most sought-after brands by whiskey lovers. Once considered a man’s drink (think Mad Men), whiskey is becoming ever more popular with females.

A study conducted by The London School of Economics revealed that women have considerably increased their consumption of whiskey when they go out and is increasingly the drink of choice over others such as wine or beer, which used to be the most popular options with women. Why do they like whiskey? It is the distilled spirit that has the least effect on brain cells, and it contains less sugar than rum, meaning less of a hangover if you don’t fool around with other drinks…

Whiskey is now seen as something to go out and enjoy and at Romeo’s Motel & Diner, you can enjoy your Jack Daniel’s moment like never before – with your own vintage Jack Daniel’s bottle, refillable at reception if you want to enjoy Tennessee’s favourite on the rocks.

Cheers!

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Luxury Braco

LUXURY BRACO

Luxury Braco is a new luxury brand that meets the needs of our pets by giving them the greatest innovation and comfort, adding a premium design.

Luxury, comfort and design for your pet, Luxury Braco presents its range of luxury products

Luxury Braco is a new luxury brand that meets the needs of our pets by giving them the greatest innovation and comfort, adding a premium design.

It was born from the idea of ​​unifying two fundamental concepts for lovers of animals and home design, lengthening and improving the existence of our pet and providing an exclusive design that improves the appearance of our home.
The company is committed to the most avant-garde design, without forgetting the comfort of our pets. Starting a new stage in the world of pet bed design, also offering a unique after-sales service.
The Luxury Braco beds are made with the kings of the house in mind. Made by hand individually, in methacrylate of the highest quality, a hygienic material at the same time as modern and totally exclusive. We can find different combinations in the color of the cushion as in the color of the structure and in all its sizes in both the Cocoa and Savannah models.

The cushions are made of memory foam, a material adapted to the needs of your pet that improves their quality of life avoiding bone and muscle problems, which helps reduce future ailments caused by sleeping on cold and hard surfaces. On the other hand, they are lined in a polyvalent anti-stain and anti-hair fabric, which allows easy and comfortable cleaning, which will help to maintain the hygiene and quality of the bed as the first day.
The avant-garde element that will complement the decoration of the house is found both in the color of the cushion and that of the bed structure, both combinable with each other, as well as a wide range of tones and possibilities for a totally exclusive design.

Designed for each size of animal, we can have Luxury Braco feeders. Made of 10mm Perspex of the highest quality and with an excellent gloss, they can be combined to personal taste.

The trough is removable, which allows the separate washing of the utensils for food and drink, made of the best stainless steel, which makes them maintain the best hygiene as well as a lasting shine for many years.
They are available in two models, five sizes and in a multitude of colors.

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LEVI’S ®

LEVI’S ®

Sustainability is fashionable

By Laura Martínez

The world is in a constant battle against climate change, something that also includes one of the most pro table and polluting industries in the world: fashion. It’s time to change, and one of our favourite brands wants to raise awareness among its huge follower base and beyond. Levi’s ® has announced a commitment to promote sustainability in the vast majority of its product range for the spring / summer season 2021. Raise your hand if you’ve never owned a pair of Levi’s ® jeans. The legendary brand that never goes out of fashion and combines classic American style and denim like no other, has backed your best moments in jeans since 1873.

The world leader in jeans, and one of the largest textile companies in the world, makes you think of Paul Newman and Robert Redford in “Butch Cassidy and The Sundance Kid,” Rachel and Monica from “Friends” in their Mom Jeans and that photo of your parents on their honeymoon wearing a pair of Levi’s ® cut o shorts. This brand has been a part of our collective imagination for as long as we can remember, and with great power comes great responsibility: a commitment to the planet, now more than ever. Aware that the planet is in a critical situation and urgently needs our help, Levi’s ® has committed itself to protecting the environment with a collection that is inspired by nature called: Second Nature. It combines the latest trends in outdoor style with loose- tting, functional and sustainable garments. Fabrics such as ‘Cottonized Hemp’ reduce water and energy usage in the manufacturing process.

Levi’s has set out to make a real contribution and truly transform the fashion industry with initiatives such as SecondHand, (only available in the USA at the moment) where buying Levi’s ® products means keeping them and enjoying them for as long as possible, and Repair & Reimagine which aims to reduce waste and give your denim a second life. Recycled materials are an important part of achieving the sustainability we so desperately need, which is why this season Levi’s ® bags and backpacks are made from polyester derived from recycled plastic bottles, and sandals made from recycled straps and harvested seaweed. Concept will take part in this initiative, which will see our employees wearing this classic brand whose only constant is evolution.

Clearly there is a long way to go in the ght for sustainability, and this applies to industries across the board, but we are beginning to see the light at the end of the tunnel with large companies starting to do their part and set a global example. Levi’s ® sets the standard in everything it does, and this change of course shows that being sustainable is more fashionable than ever.

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Sonorama Ribera goes to Ibiza

SONORAMA RIBERA GOES TO IBIZA

Sonorama Ribera goes to Ibiza is a festival of national bands and cultural activities that will be held in Ibiza from the 30th of September to the 4th of October in the hotels of the Concept Hotel group: Paradiso Art Hotel, Cubanito Ibiza and Romeo´s Ibiza Motel and Dinner.

 

Sonorama Ribera goes to Ibiza is a mix between the holidays of your life and your favourite festival of the year. The festival has arrived with the purpose of diversifying the brand and exploring original and different alternatives but always keeping its essence. The festival will be held from the 30th of September to the 4th of October, counting with the following artists: Algora, Arde Bogotá, Barry B, Billy Flamingos, Bratty, David Kano, Delaporte, Dinero, ELYELLA, Embusteros, Funambulista, Gara Durán, Ginebras, Joe Crepúsculo, Karavana, Kimberley Tell, Kuve, L.A., La Habitación Roja, Los Secretos, Maren, Marwán, Niños Mutantes, Nunatak, Pin y Pon DJs, Rayden, Shinova, Sidonie, Siloé, Tomasito, Varry Brava, We Are Not DJs, St Woods, Uncle Sal y Comandante Twin.

Concerts will take place between 13:00 and 23:00 and will strictly stick to the current safety measures against Covid-19. Shows will happen in acoustic and semi-electronic format, furthermore the programming will offer a variety of cultural activities (talks, expositions, wine tasting) that will be held in the 3 hotels of the island: Paradiso Art Hotel, Cubanito Ibiza and Romeo´s Ibiza Motel and Dinner. Enjoying the concerts in the same hotel where you are staying makes this a comfortable and unique experience.

Tickets will be released for sale the 2nd of July at 12:00h as a “Hotel + festival” pack, people will be able to choose the hotel, room type and whether they will stay for 3 or 4 nights.

 

More information available in: sonoramariberaibiza.es

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